Deciding On No-Hassle Programs In Japanese Wives

Written by jopen on . Posted in Messe CEO

Males complain approximately remaining unable to appreciate women, they are simply at the same time complicated. In addition they declare that wives don’t understand these either. Moreover – they will always be right. Wives do grapple with realizing men. What are the real always like to know what males think, not until they’d write about anything you are thinking and feeling.

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Filipina Mail Get Brides – How Can You Obtain them?

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Grown-up Japanese Women of all ages of all becomes older for Swoon and Marriage

Written by jopen on . Posted in Messe CEO


Captivate Asian Women – It’s going to Shock You will Once You will Read That

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Good Indian Ladies Entrepreneurs And Pioneers Just who Inspire Us

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Digital First?

Written by Urs on . Posted in Messe CEO

Yes, but why not do your homework first?

It was busy on the show floor at the Prolight & Sound in Frankfurt this week. It was obvious that a large percentage of the show attendees came from abroad, which makes this show a truly international one. My guess goes to between 50 and 60 percent.

I enjoyed my talk to one of the press colleagues at Messe Frankfurt and it underlined my conviction that live can do everything for you that digital cannot. The English language has a great name for what happens in such meetings: serendipity – we find things we did not know we were looking for. Naturally (naturally!) one of our key topics was the digital transformation of the exhibition industry.

We can not underline it enough times, but digital is a extension of real time trade fairs, not a replacement. It will not replace trade fairs, on the contrary. The more digital our world becomes, the more the need for real time get togethers rises.

But the fear of loosing out on selling square metres still seems to monopolize the minds of most trade fair operators in the world. In fact we have not seen a valuable digital business modell within the exhibition industry, which adds value to the organisers and their customers.

Why not start and make things easy?

Digitization first and foremost means to tackle simple organiser’s homework such as providing valuable tools for the registration as a exhibitor and all subsequent administration, which used to be done in timeconsuming print.

This of course is just the first step. It does not provide a new business modell, but gives a organiser credibility that he cares about digitization and the speeding up and the reduction of administrative processes.

We have a simple two step business modell for exibition organisers:

The first step is to show exhibitors where their future digitization lies (and where not). This can be achieved in special area concepts like the Frankfurt show Tendence does by offering a special show area on concept stores for retailers.

The second step goes a bit further: it transforms or should we rather say extends the show itself into a mobile, 24/7, 365 days show by bringing together the relevant community online. This is what a real time show can not achieve.

My press colleague and I shared the opinion that the first step in the direction of this goal is … to listen to your customer. Yes, it sounds dreadfully banal, but let’s be honest, do you do this comprehensively? On a daily basis? Do you care first and foremost for what really exites your customers and not your own organisation?

We have recently researched criticisms of a globally leading trade fair by some of its main exhibitors. The mind blowing realization came when we realized how solutions for the future format of the show were sublimely covered in the subtext of the criticisms. It has confirmed us that a protesting customer is a customer who cares and can offer great insights.

 

P.S. Smartville offers consulting on the transformation in the exhibition industry and high profile new media communication for your sales team. Use it.

Pro Light & Sound Frankfurt

 

Digital First: Storytelling in neuen Medien

Written by Urs on . Posted in Messe CEO

Was ist der Wert einer guten Story? Nun, sie macht den Unterschied aus, ob Ihre Organisation wahrgenommen und ernst genommen wird.

Aber was ist eine gute Story?

Wenn wir uns umschauen sehen wir nur das alte Märchen, das stets auf den selben Inhalt hinausläuft: «Wir, wir, wir (sind die Besten)». Das sieht man ganz ausgeprägt bei Messeberichten.

Merke: Hochstehender Content muss in erster Linie für Ihre Interessengruppen arbeiten, erst in zweiter Linie für Ihr eigenes Unternehmen.

Smartville begleitet Firmen und Verbände mit hochstehendem Content und mit Reichweitenerhöhung, die Ihre Organisation besser und schneller verkaufen. Sie stärken das Vertrauen in und den Markenwert Ihrer Organisation.

Hochstehender Content sind Branchenstudien, Wirtschaftsberichte, ein White Paper – anstatt ausschliesslich die immergleichen Schlussmeldungen mit Kennzahlen und egozentrischen Zitaten der Geschäftsführung.

Smartville beschreitet zwei Wege in Onlinekommunikation.

Erstens: Copywriting von professionellem Content  anstatt copy/paste-PR. Für Native Advertising in Form von hochstehenden Content braucht es Profijournalisten respektive –blogger, weil den typischen Agenturschreiberlingen die Branchenkenntnis, das Können und der Mut fehlen.

Zweitens: Reichweitenerhöhung mit Kommunikation auf allen sozialen Netzwerken, flankiert mit Search Engine Optimization SEO, Search Engine Advertising SEA und user generated content anstatt herkömmlicher Pressearbeit. Reichweitenerhöhung ist eine Daueraufgabe, keine Einbahnstrasse, in die man einmal bequem einfährt. Das Smartville-Agenturnetzwerk hat hier ein erprobtes Know-How. Nutzen Sie es.

Beide zusammen, Proficontent und Reichweitenerhöhung, schaffen exponentiell mehr Bekanntheit, mehr Renomée und schliesslich mehr Kunden.

Proficontent: Wir erzählen Ihnen keine Märchen.
Proficontent: Wir erzählen Ihnen keine Märchen.

Das Medium ist die Botschaft

Written by Urs on . Posted in Messe CEO

Wir leben im digitalen Zeitalter. Das klassische Modell, eine Botschaft zu verfassen und sie exklusiv über die Printpresse zu distribuieren, ist überholt. Kein Zweifel: Die neuen magischen Kanäle, auf denen Kunden kommunizieren, sind heute Onlinekanäle wie Twitter, LinkedIn, YouTube, Instagram, Snapchat und viele weitere. Wer sich hier aufhält, hat gute Chancen, zu gewinnen. Das Internet und die sozialen Netzwerke sind zu einem neuen magischen Kanal geworden, weil sie von immer mehr Usern genutzt werden und vor allem, weil diese User, anders als in klassischen Medien, neu auch untereinander kommunizieren können. Das Internet ist damit mehr als ein neues Medium. Es ist eine Drehscheibe (Plattform) geworden, auf der User selber aktiv werden, anstatt bloss passiv eine Nachricht zu empfangen. Das ist eine Realität und macht seine Faszination, seine magische Anziehungskraft aus. Wer sich hier aufhält, ist automatisch «on». Deshalb gilt das, was Herbert Marshall McLuhan gesagt hat, für das Internet mehr denn je: Das Medium ist die Botschaft. Oder mindestens ein bedeutender Teil davon.

P.S. Und wie hält es ihr Unternehmen mit der digitalen Kommunikation? Verlangen Sie hier unser Booklet «Die neuen magischen Kanäle.»

Connecting with B2B buyers

Written by Urs on . Posted in Messe CEO

 Watch: Shop the FloorHow about this - 1526 online exhibitors for your event?

How about this - 1526 online exhibitors for your event?

«Trade show organisers, other than taxi companies (competition from Uber!) need not be afraid of the digital transformation. On the contrary. The trade show business modell will not be replaced by new technologies, (hint: Only where show organisers ignore the digital transformation), but it will add to their strength.»

Roland Kumin, CEO of the Swiss-Siliconvalley Start-Up Balluun (Balluun as in the German hitsong of Reinhard Mey: In the Cloud, freedom will be limitless) is a clever guy. Balluun is about to revolutionise the way we do trade shows, currently with some of the biggest show organisers in the world like UBM Advanstar.

And this is how Balluun helps to raise efficiency of trade shows for their organisers, for exhibitors and for buyers: In the year 2013 1685 retail buyers were registered online with ShoptheFloor, one of the biggest American fashion shows. The recent show in February 2015 saw 9’300 registered buyers.

In the year 2013, 246 exhibitors had their online showroom registered whereas in the year 2015 the Balluun digital marketplace saw 1526 registered showrooms, i.e. exhibitors, who registered themselves online.

It is no surprise that future technology is developped and hits off in the USA first. Americans have a natural aptitude towards marketing, selling and innovation. For me it is not a question of whether but when the digital transformation will arrive in Europe and at other leading trade show organisers around the world.

The Balluun digital marketplace 365 is developped exclusively for the trade show industry and social media are a key feature. Why?

In its «Connecting with B2B buyers» LinkedIn Sales Solutions» LinkedIn says, that a majority of buyers and executives are using social media to make purchasing decisions. And: Cold calls and emails are increasingly an immediate turn-off. Think.

P.S. Balluun is a partner of Smartville. We provide high profile communications for customers like you and if you are interested in content- and technology-strategies such as on social media, give us a call. You will be surprised of the friendly reception you receive from our staff.

Digital Transformation: How digital are you?

Written by Urs on . Posted in Messe CEO

No such thing as a free lunch. But digitalisation will transform your business too. (picture: CeBIT, Hannover)

No such thing as a free lunch. But digitalisation will transform your business too. (picture: CeBIT, Hannover)

«Digitization is driving paradigm change across all industries. Traditional business models and job profiles are being supplemented and, in many cases, replaced by new ones. We need to embrace these changes in order to share in the opportunities they create.»

Dieter Kempf, president of BITCOM, Germany’s Association for Information Technology, Telecommunications and New Media, knows what he is talking about at the CeBIT (www.cebit.com) press conference. This is why diconomy (digital economy) is the lead theme for CeBIT in Hannover from 16 – 20 March 2015.
Digital Transformation will shake your business modell in the future and turn it upside down. The internet is therefore not just another channel. It will become part of how we all design our business modell. It will actually become the key.
What is a digital transformation? In the future every dentist, every driving instructor, every corner shop, every advertising salesman, every retailer will have to have a digital offering. But not just any offering. A digital offering is more than an online window. It allows the user to design and calculate (and order online) any possible commodity.

Yes, but how about business:to:business selling? One of my good business colleagues (he has a consultancy business) argues that a digital business modell does not work for a business:to:business enterprise, because there is always a lot of tailor made work, which can not be made operational.

Interestingly the rather old fashioned, conventional exhibition businesses are partly on their way to digitalise their business, even if it has not transformed their business yet. Show organisers worldwide have moved parts of their business, their registration and administration, from print to online. Even standconstructors enable their customers to order standardised products if not services online by mouseclick.

Their business is not transformed yet but it is clear that the biggest exhibition organisers in the world are looking for new ways to extend their classical square meter business model onto the online world. It will allow them to transform their short time business (that of the duration of their shows) to a 365 day business. This is what digital transformation is all about.

Marielle Sijgers has reinvented a classical business:to:business modell, the business of hiring an event location. Her locations are free to use, you can even have a free coffee and lunch (although even Marielle Sijgers says, there is no such thing as a free lunch).

So how does it work? Seats2Meet is a online and a real location where people meet other people they do not know by chance and where they exchange opinions, knowledge and know-how. With this sharing of information they create what Marielle Sijgers calls social capital. By creating social capital an event location can save its costs for sales, marketing, public relations or administration to book the location. After people have met by chance (in English: serendipity), they may want to talk or work in private or rent a room and this is where the business for an event location is generated. Prerequisited is the will of people to share social capital. You will find our interview with Marielle Sijgers in German language here: http://www.expodata.ch.

If you log into www.serendipitymachine.com you will surprisingly find a free-of-charge eventlocation – in your neighbourhood.

You can also download Seats2Meet’s eye opening free download «https://www.seats2meet.com/downloads/The_Serendipity_Machine.pdf»

Transforming your business (partly) into on online business will give it a competitive edge. Even classical small and medium sized enterprises can secure decisive competitive advantages. It is our conviction that in the future every business will need an online extension which is more than a mere window but a sales channel.

Topics like digital transformation, big data, cloud computing, mobility, social media and security you will find at CeBIT in Hannover from 16 – 20 March 2015, the worlds leading IT show.

P.S. Order now the brandnew Smartville booklet «The New Magic Channels» by e-mail here: urs.seiler@smartville.ch. Or ring us for a chat on digital transformation: www.smartville.ch

«Talent nutzen, um die Welt zu verändern»

Written by Urs on . Posted in Messe CEO

Alexander Osterwalder: «Wir haben es gewagt, anders zu sein.»

German language version only

 

Fragen Sie sich manchmal auch: Was können wir Wettbewerbern, die mit phantastischen neuen Geschäftsmodellen operieren, entgegensetzen? Die Antwort lautet: Ihr eigenes, neues Geschäftsmodell generieren. Das ESPRIX Forum für Excellence in Zusammenarbeit mit der St. Gallen Consulting Group SCG, gab ausser-gewöhnliche Antworten, wie auch Sie visionäre Ideen in spielverändernde Geschäftsmodelle verwandeln. Urs Seiler sprach am Esprix-Forum mit Keynotespeaker und Bestseller-Autor Dr. Alexander Osterwalder.

 

Interview mit Dr. Alexander Osterwalder am ESPRIX Forum für Excellence am 6. März 2014 im KKL Luzern von Susanne Wille und Urs Seiler.

 

Herr Osterwalder, Sie haben Ihren eine Million Mal verkauften Bestseller «Business Modell Generation» geschrieben. Wie ist es gekommen, dass sich die Wirtschaftswelt darauf stürzt?

Wir mussten uns also differenzieren, um erfolgreich zu sein. Also haben wir zum Start ein Breitformat lanciert. Wir haben es gewagt, anders zu sein. Aber wenn nur Unsinn in einem Buch steht, dann ist Differenzierung auch nicht genug. Wir sehen, dass Leute unsere in Business Modell Generation beschriebenen Werkzeuge benötigen, weil sie ein komplexes Thema handlich machen und weil es im Sitzungszimmer gelehrt und erprobt werden kann.

 

Haben Sie Ihre in Business Modell Generation aufgestellte Theorie des Prototyping in Ihren eigenen Unternehmungen getestet und wie hat sie den Crash-Test überstanden?

Der Test für das Buch war der Vorverkauf, wo wir gesehen haben, dass es gut läuft. Und wir haben es wie gesagt gewagt, anders zu sein, indem wir 470 Leute mitarbeiten liessen, aber anders: sie haben uns bezahlt, dass sie Teil der Bewegung Business Model Generation wurden, nicht wir haben sie bezahlt. Und wenn ich meine Ideen mit 470 Leuten teile, dann ist das auch ein Risiko. Es hat sich gelohnt. Wir haben für das Buch mit unserem eigenen, darin beschriebenen Modell der Canvas gearbeitet und eine Million Bücher verkauft.

 

Jetzt möchten Sie auch mit Ihrem Softwareunternehmen Strategyzer.com in Toronto Weltspitze werden und 200 Millionen Franken Umsatz machen. Ist tatsächlich alles machbar mit Ihrem Business Modell Generation?

Das sieht vielleicht wie Grössenwahn aus, ist es aber nicht. Es ist grosses Denken. Ich bin zwar grundsätzlich sehr offen, aber nicht sehr risikofreudig. Auch ich musste das zuerst lernen, das Denken in grossen Dimensionen. Aber am Schluss hilft alles nichts, ausser man tut es.

 

Ein grosses Thema in Business Modell Generation heisst testen durch das Erstellen von Prototypen. Weshalb ist das so wichtig?

Es gibt Dinge, die Unternehmem grundsätzlich falsch machen wie: Man erfindet ein neues Geschäftsmodell und ein Markenversprechen (Value Proposion). Wie einer unserer Bankenkunden. Aber die Bank hat über das Geschäftsmodell und die Value Proposition mit keinem einzigen Kunden gesprochen. Vor einer Präsentation im Sitzungsraum und bevor Sie es dem Management zeigen, müssen Sie es durch die Prüfung ihrer Kunden gehen lassen. Aber das Problem ist, dass sich Mitarbeitende vor ihrer Unternehmenskultur fürchten. Sie präsentieren lieber eine Idee, die beim Management gut ankommt, weil sie dann gut dastehen. Deshalb überleben neunzig Prozent der Businesspläne den ersten Kundenkontakt nicht.

 

Sie wollen mit Ihrem Software-Unternehmen in Afrika investieren. Wieso Afrika?

Wenn etwas gerecht verteilt ist in dieser Welt, dann ist das Talent. Afrika ist ein riesiger Kontinent mit Talenten, die spannende Geschäftsmodelle entwickeln können. Viele Investoren verlassen die traditionellen Märkte und gehen heute nach Afrika, weil sich hier noch profitable Geschäftsmodelle bilden lassen. Das ist keine karitative Angelegeneheit, es geht darum, Talent zu nutzen, um die Welt zu verändern. Viele Leute, die begeistert sind wollen die Welt verbessern. Ihr erfolgreicher Betrieb wird dann zum Nebenprodukt.

Der nächste Prix Esprix findet statt am 5. März 2015 im KKL Luzern.

P.S. Business Canvas auf einer A4-Seite können Sie hier bequem abholen: http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf

P.S. 2: Verlangen Sie Informationen der Smartville Strategie- und Turnaround-Seminare «The Future is Bright, the Future is Now». Rufen Sie uns an.

Wer nicht kommuniziert, verliert

Written by Urs on . Posted in Messe CEO

Die neuen magischen Kanäle. Und die alten gehören dazu.

Die neuen magischen Kanäle. Und die alten gehören dazu.

English language hereunder

 

Wer falsch kommuniziert, auch. Aber: Wer richtig kommuniziert, wird reich.

Letzteres ist der Titel des im Jahr 2001 im Überreuter-Verlag erschienen Fachbuches unseres geschätzten Kollegen Klaus J. Stöhlker, An dieser Tatsache hat sich bis heute, auch im Zeitalter der sozialen Netzwerke, nichts geändert.

Ein Unternehmen, das jahrelang die Kommunikation vernachlässigte, um nicht zu sagen verachtete, hat den Turnaround in diesen wirtschaftlich schwierigen Zeiten nicht geschafft und ist illiquide geworden. Das Management und die leitenden Mitarbeitenden sind bereits – aus eigenen Stücken – aus dem Unternehmen ausgeschieden und gehen heute eigene Wege.

Die Illiquidität hätte sich natürlich auch mit noch so professioneller Kommunikation, nicht vermeiden lassen. Oder doch?

Das Beispiel ist ein Lehrstück, wie man es (Kommunikation ist nicht alles, aber ohne Kommunikation ist alles nichts) versäumt hat, rechtzeitig mit Spitzenkommunikatoren den Dialog zu führen. Und dann ebensolche Kommunikation in die Tat umzusetzen. Als dem Unternehmen das Wasser bereits bis zum Hals stand, hat es entschieden, für ein Budget in sechstelliger Höhe ein teures PR-Büro zu engagieren. Das war natürlich viel zu spät. Es erschienen zwar schöne Beiträge in der Presse (mit gütiger Unterstützung der, um nicht zu sagen Irreführung durch die gekaufte Presse). Aber es nützte nichts mehr, sondern es schadete nur noch. Wie hat Wilhelm Busch gesagt: Ist der Ruf einmal ruiniert, lebt’s sich gänzlich ungeniert. Ganz richtig, aber wer will schon so leben? Wir haben wiederholt darauf hingewiesen, dass Kommunikationsbudget, wie klein auch immer oder wie in diesem Fall wie hoch auch immer, keine verfehlte unternehmerische Politik korrigieren können.

Aber eine professionelle Kommunikationsagentur hätte dem gescheiterten Unternehmen auch zu diesem späten Zeitpunkt von diesem teuren Befreiungsschlag abgeraten. Es hätte ein solches Mandat abgelehnt. Kommunikation funktioniert nur immer in Parallelität mit einer greifenden Unternehmensstrategie. Sie kann keine Verfehlungen des Managements zurecht bügeln. Müssen wir es noch unterstreichen: Das ist der Grund, weshalb Kommunikation in den Unternehmen Chefsache ist.

Besser wäre gewesen, das Budget frühzeitig in einen strategischen Turnaround zu investieren. Mit einer Profiagentur zu sprechen. Die unbequemen Fragen auf den Tisch zu bringen. Und von der Profiagentur zu verlangen, dass sie nicht schönredet, sondern zu den unbequemen Fragen ehrliche (=unbequeme) Antworten gibt. Genau nach der Devise eines intelligenteren Unternehmers der sagte: Ich will keine Jasager um micht, auch wenn es sie den Job kostet. Um dann von der Agentur eine echte Turnaround-Strategie zu fordern, die wie wir ebenfalls nicht müde werden zu betonen, im immer gleichen finalen Ziel münden muss: Mehr, besser und schneller zu verkaufen. Profikommunikation mündet immer in Akquise, alles andere ist reines PR-Gerede.

 

P.S. Dieser Sachverhalt ist der Grund, weshalb Smartville noch nie PR gemacht hat und es auch nie tun wird. Wenn Sie mehr zum Thema «Kommunikation» erfahren möchten, dann ordern Sie jetzt das brandneue Smartville-Booklet «Die neuen magischen Kanäle» per E-Mail: urs.seiler@smartville.ch


Any damn fool can put on a price reduction …

Written by Urs on . Posted in Messe CEO

The new magic channels. But do not neglect the classical ones.

The new magic channels. But do not neglect the classical ones.

Deutsche Sprachversion oben

 

… but it takes brains and perseverance to create a brand. How true, dear David Ogilvy.

Nothing is more true in the world of communication, even in times of the predominant social networks.

A company which has neglected, not to say despised, communication for years has not succeeded in creating a turnaround in difficult economic times. It has become illiquid. The management and its employees have left the sinking ship and have gone their own ways.

Of course illiquidity could not have been avoided by professional communication. Or could it?

The above example shows how reality bites when enterprises neglect to get in touch with top communicators in order to set up a professional communication plan. When the company was already in deep trouble, it decided to hire an expensive PR agency for a six figure budget. Needless to say, it was far too late to achieve anything substantial. Indeed some press features did appear (with a little help from and even misguidance by the bought press). But it was of no use. On the contrary. At this very moment the see-through PR-exercise only caused further damage to the reputation of the company. Many times we have underlined that a faulty communication policy, however small or, as in this case, big the budget is, cannot correct an inappropriate strategic corporate policy.

Of course, a professional communications agency would at this very moment have advised against such an expensive but pointless communication exercise. It would have rejected a mandate at this late stage because communication only ever works with a concise corporate strategy. It cannot iron out a faulty management policy. This is the reason why communication in large corporates is a job for C-level management.

It would have been better to invest the budget at a much earlier stage into a turnaround plan and to speak to a professional agency. It would have been better to dish up some uncomfortable questions and test the agency on its ethics – insisting on no sweet talking but honest (i.e. uncomfortable) answers. As a clever entrepreneur once said: I don’t want any yes men around me, even if it costs them their jobs. This could have been a benchmark applied to the agency selection. Then the company should have demanded a turnaround strategy from its agency which, we do not tire to emphasise, would have been designed to achieve the same final goal of any communication activity: to sell more, better and faster. Anything else is sheer PR-claptrap.

P.S. This is why Smartville has never done PR and never will. If you would like to hear more about communication, then order the brand new Smartville booklet «The New Magic Channels» by e-mail: urs.seiler@smartville.ch