Antivirus for Android – Overview

Written by jopen on . Posted in Messe CEO

You will get ant-virus and anti-malware protection from the box. If you would like to discover the very best malware for Android, you have to take note of some complications. When it has to carry out with the very best antivirus for Android-phone, McAfee certainly a fantastic alternative.

Antivirus for Android Secrets

In order to offer excellent immunity for your PC from malware related complications, it would be sensible to install a great antivirus computer software, which you may locate on the market, mount in your program at no cost together with diligently make certain you will give protection from online threats. Therefore , to generate your computer via assorted threats you may download the ideal anti virus software and will work with not any interruption. Every time you run any software throughout existence of antivirus on your desktop, a message may popup to verify typically the download and even it’ll alert you when the program could hurt your burglar alarm.

The Secret to Antivirus for Android

Anti-virus software program will have the capability to ensure if a storage was tainted or in no way along with readily eradicate typically the archives which might be damage. For example , while using the Windows six series normally make certain that the actual software if you’re using thoroughly supports a computer before placing this up on your processor. If you’re employing any totally free trojan protection software program in your google android smartphone, then you ought to all over again re-consider this.

Antivirus for Android Explained

By making use of some sort of finger tip the user can simply flip from 1 photo to another. It is therefore crucial check out for android users. Android users usually are climbing day by day. All users aren’t tech smart. Virtually all computer end user dreams in order to avoid the majority of their PCs as well as laptop away from their malicious data files as well as the antivirus application is expected.

Frequently the app is apparently especially decent upon drugs which includes form of gigantic tv display screen. Each iphone app, except the prior one, surely could figure out typically the malware without difficulty. If, despite the fact, a flashlight app is really asking designed for your own contact number, anyone may genuinely wish to look at at once again. Employing current protection, the app safeguards you even though browsing web-sites which have been afflicted or which may have a high likelihood of phishing. An individual can also make use of specific application towards kill contacts in order to steer clear of the purpose to be in a posture to access nearly all website or even server. An individual may too use a precise software that will eliminate cable connections in order to avoid the target to assist access nearly every website and also hardware. There are a few fake apps that appear the same as the ones that you are looking for in Google Enjoy Store.

Top Antivirus for Android Choices

A person truly may use the iphone app using 5 systems at the major indistinguishable period of time. In the event, while, a torch app is surely suggesting to acquire the business’s electronic mail variety, an individual may have to imagine again. In the event that, regardless of the actuality top antivirus reviews that, a torch app is surely asking to obtain your personal speak to catalog, a person may want to consider again.

Who is Discussing Antivirus Ratings 2019 and Why You Need to Be Worried

Written by jopen on . Posted in Messe CEO

Definitions of Antivirus Ratings 2019

As soon as you down load Android Antivirus security software then you don’t have to be concerned about previously listed things. VIPRE Antivirus at the moment has an endless home license. Alright, to get prepared to select the very best anti-virus (or the proper security suite). Avast offers an extremely very similar feature, though it’s mounted by default as opposed to on first of all use. Avast Free Anti-virus took the most notable spot because of a mixture of awesome test outcome and built/in capabilities. During the installation procedure, there’s a quickly malware search within. A pathogen could include things like anything via malicious Software programs to fatal viruses which can cause a risk to method in any fashion.

Panda contains a personal fire wall that is a great feature for an malware plan. Panda does have a Security Data section of their website which offers a slew of methods to learn about the most recent threats and what things to do to guard yourself. Panda has got existed given that 1990 and it has plenty of expertise in the security measure world. Panda offers costs very similar to other antivirus firms with the choice to acquire numerous permit if you want to look after a number of Personal computers.

Purchase a license with the app and you will be flawlessly secure. The iphone app includes extraordinary characteristics that will help you sustain your Android devoid of any sort of infections. There are a lot of awesome antivirus applications which commonly do not cost everything, but the finest products have a tendency to be the kinds that will cost a bit of money every year.

The particular version main program is included with all the characteristics you would count on from a great anti-virus piece, together with a large amount of additional parts. This software will consequently try and immediate you straight into ignoring pick of completely free of charge antivirus by simply defaulting to another option the particular download of the business’s different (paid for) internet reliability program. Be aware that should a person install a several antivirus request, you may have in order to disable Microsoft’s tool at first to reduce efficiency difficulties. You have to remember to remove any other antivirus computer software programs you have working on your computer.

There are a whole lot of various tools too, including a PC clean-up feature, automated on the internet back up copies, remote administration, real-time safeguard, and a good deal more. With all these options and unique packages, there’s anything for everybody in the area of antivirus computer software. There’s no much longer any doubt that ant-virus programs could be used.

Top Antivirus Ratings 2019 Choices

Possessing given the program a small party it’s delightful to finish the assessment on a considerably more positive notice. Customer assessments, on the flip side, could be an excellent facts problems that consumers encounter within the actual environment. If you’re continue to not a number of what to think, make certain you just read our privately owned security critiques for more info.

Seeing that it’s section of the very same selection of goods, typically the virus-hunting capability is the exact same. If you believe a suite’s more covering protection will be something you have in mind, we label some top rated choices within report on Internet security computer software. Although almost all protection rooms utilize section of the computer’s sources, fantastic antivirus plans must keep your system for no extra money of computer dangers without considerably influencing the particular functioning with the system or, as a consequence, slowing the computer.

Why Almost Everything You’ve Learned About Provider Hidemyass Vpn Review Is Wrong and What You Should Know

Written by jopen on . Posted in Messe CEO

There are quicker VPN services on the community, but the most of people will locate the speeds offered by HideMyAss to be more than enough. On its site, the provider declares it really is way remarkable than Tor in regard to quickness, security, plus anonymity. It’s also essential to remember that leading VPN providers just like NordVPN and Internet Private Obtain offer stronger security features to make certain you’re digitally safe.

Provider Hidemyass Vpn Review Explained

You should use a VPN service that allows you to find an original IP address. If you’re searching for the most beneficial VPN guidance, odds are you will find HideMyAss (HMA) as one of the almost all viable opportunities for a VPN service. Employing a no-logs VPN service can provide you using a greater degree of security.

Want to Know More About Provider Hidemyass Vpn Review?

For anybody who is looking for a VPN primarily regarding torrenting we might suggest looking elsewhere. VPN is the best method for a process to be able to unblock sites that may aren’t easily obtainable for a lot of users. In case you are ready to obtain the finest free of charge VPN it doesn’t keep your logging history, after that we’d give you advice to do it.

VPN wasn’t the important technology to make distant associations. VPN may also supply you with the capability to disengage blocked web-site nevertheless the net proxies don’t have the capability to aid you during opening services and products. A cellular VPN supplies you a superior amount of security for those strains regarding wireless communication.

To guarantee personal privacy, you need to be a number of you have a VPN that doesn’t retailer online records. VPN could be the perfect approach for that way to unblock sites which often aren’t feasible for a whole lot of users. When it is related to selecting the optimal VPN, you’ve got a lot of alternatives.

In fact , it’s the principal reason for many of them for starters utilizing a VPN. VPN is the best method for a method to disengage websites that aren’t obtainable for a match users. If you are searching for some sort of VPN that is definitely highly regarded regarding privacy, you may want to show up elsewhere. An excellent VPN will probably be equally as just the thing for business since it is going to be for pleasure.

If you consider about the VPN, it’s a good idea to learn its online privacy policy and energy to get hold of the representatives for almost any clarification you will need. VPN is the greatest method for a solution to disengage web sites of which tend to be not accessible for your couple customers. All the VPN does is undoubtedly path the whole traffic by using a server. The particular VPN doesn’t have got DNS outflow protection constructed into its customers, and, typically the mobile VPN apps have zero additional features like a killswitch. It will be difficult you will get the best pros and cons of VPN VPN pertaining to India without various outstanding knowing.

VPNs are really simple to use, and they’re thought to be highly effective tools. VPN could also present you with the ability to disengage blocked web-site but online proxies continue to cannot help you in obtaining the capacity to receive offerings. While there are lots of bad pricey VPNs, at the very least we know imply will need to carry out shady things to cover the particular service.

Avg Antivirus 2019 Review Secrets That No One Else Knows About

Written by jopen on . Posted in Messe CEO

What to Expect From Avg Antivirus 2019 Review?

AVG Antivirus security software provides a definitely simple assembly procedure. AVG antivirus is definitely a good basic solution, but is not a highly effective program for the finest protection. AVG Antivirus is a great choice if you simply require basic or spyware protection and don’t wish to cover advanced functions, or you can actually use it together with your present antivirus system as a 2nd layer associated with protection. AVG Anti virus 2019 will be released together with you’re able to protect the possiblity to utilize it first.

Usually the antivirus is going to wipe out most of00 the examples on sight, and even detect a number of the rest of the kinds when we make an effort to launch all of them. Besides, they could work well along with other software aimed at protecting your own device, for example , with Microsoft windows Defender. Panda Free Anti-virus will provide you with the quieter lifetime or, in case you may extend to 25 a calendar year, Bitdefender offers an individual with a lot more bells and whistles to experience with, also.

Rumors, Lies and Avg Antivirus 2019 Review

In spite of zero price mounted on it, the antivirus still manages an adequate score the instant it respect the functionality. Your ant-virus should definitely have capacity to basic out existing malware, but its continuing task is to reduce ransomware, botnets, Trojans, and also other kinds of sordid programs out of acquiring the foothold. Like a skilled antivirus currently have several brand new choices for security and safety. The absolutely free antivirus can block inferior sites, and you also won’t have the capability to access them. Avast Free Antivirus took the top place as a result of a composite associated with terrific analyze outcome and even built-in functions. Avast Free Antivirus is merely one more quality free antivirus service out there and a contender which wishes to hide all angles when it involves containing spy ware threats.

AVG provides an user-friendly interface that makes it quite easy to navigate through. AVG also attributes an App section where you can link all you AVG software together, like your mobile antivirus security. AVG provides a remarkably helpful support webpage.

AVG, undoubtedly, has got our much-loved antivirus program. Additionally , AVG is prepared to detect new types of malware. AVG gives you a lot of configuration alternatives so you can customize your expertise exactly towards your distinct requirements and personal preferences. Although AVG gives you good malware safeguards, it isn’t seeing that great mainly because desired. It’s also worth observing that it appears just like AVG’s computer software has advanced during the prior six months. AVG will do the rest of the career alone. Be capable to find AVG for Mac pc as well, nonetheless that’s a entirely distinct software.

Vital Pieces of Avg Antivirus 2019 Review

AVG offers a huge selection of specific products for your computer, however it just provides three different products continue reading… devoted to protecting your computer and data. AVG also offers a 2 time subscription for the significant discount. AVG doesn’t suck up a great deal of system resources. AVG also shields you from rootkits and gives you the ability to yourself perform rootkit scans this is a fine safeguard option. AVG features a fairly easy and easy-to-use interface with a handy instrument bar that is somewhat simple for pretty much any user. AVG Antivirus 2019 is among the best antiviruses for computers together with cellular phones.

Digital First?

Written by Urs on . Posted in Messe CEO

Yes, but why not do your homework first?

It was busy on the show floor at the Prolight & Sound in Frankfurt this week. It was obvious that a large percentage of the show attendees came from abroad, which makes this show a truly international one. My guess goes to between 50 and 60 percent.

I enjoyed my talk to one of the press colleagues at Messe Frankfurt and it underlined my conviction that live can do everything for you that digital cannot. The English language has a great name for what happens in such meetings: serendipity – we find things we did not know we were looking for. Naturally (naturally!) one of our key topics was the digital transformation of the exhibition industry.

We can not underline it enough times, but digital is a extension of real time trade fairs, not a replacement. It will not replace trade fairs, on the contrary. The more digital our world becomes, the more the need for real time get togethers rises.

But the fear of loosing out on selling square metres still seems to monopolize the minds of most trade fair operators in the world. In fact we have not seen a valuable digital business modell within the exhibition industry, which adds value to the organisers and their customers.

Why not start and make things easy?

Digitization first and foremost means to tackle simple organiser’s homework such as providing valuable tools for the registration as a exhibitor and all subsequent administration, which used to be done in timeconsuming print.

This of course is just the first step. It does not provide a new business modell, but gives a organiser credibility that he cares about digitization and the speeding up and the reduction of administrative processes.

We have a simple two step business modell for exibition organisers:

The first step is to show exhibitors where their future digitization lies (and where not). This can be achieved in special area concepts like the Frankfurt show Tendence does by offering a special show area on concept stores for retailers.

The second step goes a bit further: it transforms or should we rather say extends the show itself into a mobile, 24/7, 365 days show by bringing together the relevant community online. This is what a real time show can not achieve.

My press colleague and I shared the opinion that the first step in the direction of this goal is … to listen to your customer. Yes, it sounds dreadfully banal, but let’s be honest, do you do this comprehensively? On a daily basis? Do you care first and foremost for what really exites your customers and not your own organisation?

We have recently researched criticisms of a globally leading trade fair by some of its main exhibitors. The mind blowing realization came when we realized how solutions for the future format of the show were sublimely covered in the subtext of the criticisms. It has confirmed us that a protesting customer is a customer who cares and can offer great insights.


P.S. Smartville offers consulting on the transformation in the exhibition industry and high profile new media communication for your sales team. Use it.

Pro Light & Sound Frankfurt


Digital First: Storytelling in neuen Medien

Written by Urs on . Posted in Messe CEO

Was ist der Wert einer guten Story? Nun, sie macht den Unterschied aus, ob Ihre Organisation wahrgenommen und ernst genommen wird.

Aber was ist eine gute Story?

Wenn wir uns umschauen sehen wir nur das alte Märchen, das stets auf den selben Inhalt hinausläuft: «Wir, wir, wir (sind die Besten)». Das sieht man ganz ausgeprägt bei Messeberichten.

Merke: Hochstehender Content muss in erster Linie für Ihre Interessengruppen arbeiten, erst in zweiter Linie für Ihr eigenes Unternehmen.

Smartville begleitet Firmen und Verbände mit hochstehendem Content und mit Reichweitenerhöhung, die Ihre Organisation besser und schneller verkaufen. Sie stärken das Vertrauen in und den Markenwert Ihrer Organisation.

Hochstehender Content sind Branchenstudien, Wirtschaftsberichte, ein White Paper – anstatt ausschliesslich die immergleichen Schlussmeldungen mit Kennzahlen und egozentrischen Zitaten der Geschäftsführung.

Smartville beschreitet zwei Wege in Onlinekommunikation.

Erstens: Copywriting von professionellem Content  anstatt copy/paste-PR. Für Native Advertising in Form von hochstehenden Content braucht es Profijournalisten respektive –blogger, weil den typischen Agenturschreiberlingen die Branchenkenntnis, das Können und der Mut fehlen.

Zweitens: Reichweitenerhöhung mit Kommunikation auf allen sozialen Netzwerken, flankiert mit Search Engine Optimization SEO, Search Engine Advertising SEA und user generated content anstatt herkömmlicher Pressearbeit. Reichweitenerhöhung ist eine Daueraufgabe, keine Einbahnstrasse, in die man einmal bequem einfährt. Das Smartville-Agenturnetzwerk hat hier ein erprobtes Know-How. Nutzen Sie es.

Beide zusammen, Proficontent und Reichweitenerhöhung, schaffen exponentiell mehr Bekanntheit, mehr Renomée und schliesslich mehr Kunden.

Proficontent: Wir erzählen Ihnen keine Märchen.
Proficontent: Wir erzählen Ihnen keine Märchen.

Das Medium ist die Botschaft

Written by Urs on . Posted in Messe CEO

Wir leben im digitalen Zeitalter. Das klassische Modell, eine Botschaft zu verfassen und sie exklusiv über die Printpresse zu distribuieren, ist überholt. Kein Zweifel: Die neuen magischen Kanäle, auf denen Kunden kommunizieren, sind heute Onlinekanäle wie Twitter, LinkedIn, YouTube, Instagram, Snapchat und viele weitere. Wer sich hier aufhält, hat gute Chancen, zu gewinnen. Das Internet und die sozialen Netzwerke sind zu einem neuen magischen Kanal geworden, weil sie von immer mehr Usern genutzt werden und vor allem, weil diese User, anders als in klassischen Medien, neu auch untereinander kommunizieren können. Das Internet ist damit mehr als ein neues Medium. Es ist eine Drehscheibe (Plattform) geworden, auf der User selber aktiv werden, anstatt bloss passiv eine Nachricht zu empfangen. Das ist eine Realität und macht seine Faszination, seine magische Anziehungskraft aus. Wer sich hier aufhält, ist automatisch «on». Deshalb gilt das, was Herbert Marshall McLuhan gesagt hat, für das Internet mehr denn je: Das Medium ist die Botschaft. Oder mindestens ein bedeutender Teil davon.

P.S. Und wie hält es ihr Unternehmen mit der digitalen Kommunikation? Verlangen Sie hier unser Booklet «Die neuen magischen Kanäle.»

Connecting with B2B buyers

Written by Urs on . Posted in Messe CEO

 Watch: Shop the FloorHow about this - 1526 online exhibitors for your event?

How about this - 1526 online exhibitors for your event?

«Trade show organisers, other than taxi companies (competition from Uber!) need not be afraid of the digital transformation. On the contrary. The trade show business modell will not be replaced by new technologies, (hint: Only where show organisers ignore the digital transformation), but it will add to their strength.»

Roland Kumin, CEO of the Swiss-Siliconvalley Start-Up Balluun (Balluun as in the German hitsong of Reinhard Mey: In the Cloud, freedom will be limitless) is a clever guy. Balluun is about to revolutionise the way we do trade shows, currently with some of the biggest show organisers in the world like UBM Advanstar.

And this is how Balluun helps to raise efficiency of trade shows for their organisers, for exhibitors and for buyers: In the year 2013 1685 retail buyers were registered online with ShoptheFloor, one of the biggest American fashion shows. The recent show in February 2015 saw 9’300 registered buyers.

In the year 2013, 246 exhibitors had their online showroom registered whereas in the year 2015 the Balluun digital marketplace saw 1526 registered showrooms, i.e. exhibitors, who registered themselves online.

It is no surprise that future technology is developped and hits off in the USA first. Americans have a natural aptitude towards marketing, selling and innovation. For me it is not a question of whether but when the digital transformation will arrive in Europe and at other leading trade show organisers around the world.

The Balluun digital marketplace 365 is developped exclusively for the trade show industry and social media are a key feature. Why?

In its «Connecting with B2B buyers» LinkedIn Sales Solutions» LinkedIn says, that a majority of buyers and executives are using social media to make purchasing decisions. And: Cold calls and emails are increasingly an immediate turn-off. Think.

P.S. Balluun is a partner of Smartville. We provide high profile communications for customers like you and if you are interested in content- and technology-strategies such as on social media, give us a call. You will be surprised of the friendly reception you receive from our staff.

Digital Transformation: How digital are you?

Written by Urs on . Posted in Messe CEO

No such thing as a free lunch. But digitalisation will transform your business too. (picture: CeBIT, Hannover)

No such thing as a free lunch. But digitalisation will transform your business too. (picture: CeBIT, Hannover)

«Digitization is driving paradigm change across all industries. Traditional business models and job profiles are being supplemented and, in many cases, replaced by new ones. We need to embrace these changes in order to share in the opportunities they create.»

Dieter Kempf, president of BITCOM, Germany’s Association for Information Technology, Telecommunications and New Media, knows what he is talking about at the CeBIT ( press conference. This is why diconomy (digital economy) is the lead theme for CeBIT in Hannover from 16 – 20 March 2015.
Digital Transformation will shake your business modell in the future and turn it upside down. The internet is therefore not just another channel. It will become part of how we all design our business modell. It will actually become the key.
What is a digital transformation? In the future every dentist, every driving instructor, every corner shop, every advertising salesman, every retailer will have to have a digital offering. But not just any offering. A digital offering is more than an online window. It allows the user to design and calculate (and order online) any possible commodity.

Yes, but how about business:to:business selling? One of my good business colleagues (he has a consultancy business) argues that a digital business modell does not work for a business:to:business enterprise, because there is always a lot of tailor made work, which can not be made operational.

Interestingly the rather old fashioned, conventional exhibition businesses are partly on their way to digitalise their business, even if it has not transformed their business yet. Show organisers worldwide have moved parts of their business, their registration and administration, from print to online. Even standconstructors enable their customers to order standardised products if not services online by mouseclick.

Their business is not transformed yet but it is clear that the biggest exhibition organisers in the world are looking for new ways to extend their classical square meter business model onto the online world. It will allow them to transform their short time business (that of the duration of their shows) to a 365 day business. This is what digital transformation is all about.

Marielle Sijgers has reinvented a classical business:to:business modell, the business of hiring an event location. Her locations are free to use, you can even have a free coffee and lunch (although even Marielle Sijgers says, there is no such thing as a free lunch).

So how does it work? Seats2Meet is a online and a real location where people meet other people they do not know by chance and where they exchange opinions, knowledge and know-how. With this sharing of information they create what Marielle Sijgers calls social capital. By creating social capital an event location can save its costs for sales, marketing, public relations or administration to book the location. After people have met by chance (in English: serendipity), they may want to talk or work in private or rent a room and this is where the business for an event location is generated. Prerequisited is the will of people to share social capital. You will find our interview with Marielle Sijgers in German language here:

If you log into you will surprisingly find a free-of-charge eventlocation – in your neighbourhood.

You can also download Seats2Meet’s eye opening free download «»

Transforming your business (partly) into on online business will give it a competitive edge. Even classical small and medium sized enterprises can secure decisive competitive advantages. It is our conviction that in the future every business will need an online extension which is more than a mere window but a sales channel.

Topics like digital transformation, big data, cloud computing, mobility, social media and security you will find at CeBIT in Hannover from 16 – 20 March 2015, the worlds leading IT show.

P.S. Order now the brandnew Smartville booklet «The New Magic Channels» by e-mail here: Or ring us for a chat on digital transformation:

«Talent nutzen, um die Welt zu verändern»

Written by Urs on . Posted in Messe CEO

Alexander Osterwalder: «Wir haben es gewagt, anders zu sein.»

German language version only


Fragen Sie sich manchmal auch: Was können wir Wettbewerbern, die mit phantastischen neuen Geschäftsmodellen operieren, entgegensetzen? Die Antwort lautet: Ihr eigenes, neues Geschäftsmodell generieren. Das ESPRIX Forum für Excellence in Zusammenarbeit mit der St. Gallen Consulting Group SCG, gab ausser-gewöhnliche Antworten, wie auch Sie visionäre Ideen in spielverändernde Geschäftsmodelle verwandeln. Urs Seiler sprach am Esprix-Forum mit Keynotespeaker und Bestseller-Autor Dr. Alexander Osterwalder.


Interview mit Dr. Alexander Osterwalder am ESPRIX Forum für Excellence am 6. März 2014 im KKL Luzern von Susanne Wille und Urs Seiler.


Herr Osterwalder, Sie haben Ihren eine Million Mal verkauften Bestseller «Business Modell Generation» geschrieben. Wie ist es gekommen, dass sich die Wirtschaftswelt darauf stürzt?

Wir mussten uns also differenzieren, um erfolgreich zu sein. Also haben wir zum Start ein Breitformat lanciert. Wir haben es gewagt, anders zu sein. Aber wenn nur Unsinn in einem Buch steht, dann ist Differenzierung auch nicht genug. Wir sehen, dass Leute unsere in Business Modell Generation beschriebenen Werkzeuge benötigen, weil sie ein komplexes Thema handlich machen und weil es im Sitzungszimmer gelehrt und erprobt werden kann.


Haben Sie Ihre in Business Modell Generation aufgestellte Theorie des Prototyping in Ihren eigenen Unternehmungen getestet und wie hat sie den Crash-Test überstanden?

Der Test für das Buch war der Vorverkauf, wo wir gesehen haben, dass es gut läuft. Und wir haben es wie gesagt gewagt, anders zu sein, indem wir 470 Leute mitarbeiten liessen, aber anders: sie haben uns bezahlt, dass sie Teil der Bewegung Business Model Generation wurden, nicht wir haben sie bezahlt. Und wenn ich meine Ideen mit 470 Leuten teile, dann ist das auch ein Risiko. Es hat sich gelohnt. Wir haben für das Buch mit unserem eigenen, darin beschriebenen Modell der Canvas gearbeitet und eine Million Bücher verkauft.


Jetzt möchten Sie auch mit Ihrem Softwareunternehmen in Toronto Weltspitze werden und 200 Millionen Franken Umsatz machen. Ist tatsächlich alles machbar mit Ihrem Business Modell Generation?

Das sieht vielleicht wie Grössenwahn aus, ist es aber nicht. Es ist grosses Denken. Ich bin zwar grundsätzlich sehr offen, aber nicht sehr risikofreudig. Auch ich musste das zuerst lernen, das Denken in grossen Dimensionen. Aber am Schluss hilft alles nichts, ausser man tut es.


Ein grosses Thema in Business Modell Generation heisst testen durch das Erstellen von Prototypen. Weshalb ist das so wichtig?

Es gibt Dinge, die Unternehmem grundsätzlich falsch machen wie: Man erfindet ein neues Geschäftsmodell und ein Markenversprechen (Value Proposion). Wie einer unserer Bankenkunden. Aber die Bank hat über das Geschäftsmodell und die Value Proposition mit keinem einzigen Kunden gesprochen. Vor einer Präsentation im Sitzungsraum und bevor Sie es dem Management zeigen, müssen Sie es durch die Prüfung ihrer Kunden gehen lassen. Aber das Problem ist, dass sich Mitarbeitende vor ihrer Unternehmenskultur fürchten. Sie präsentieren lieber eine Idee, die beim Management gut ankommt, weil sie dann gut dastehen. Deshalb überleben neunzig Prozent der Businesspläne den ersten Kundenkontakt nicht.


Sie wollen mit Ihrem Software-Unternehmen in Afrika investieren. Wieso Afrika?

Wenn etwas gerecht verteilt ist in dieser Welt, dann ist das Talent. Afrika ist ein riesiger Kontinent mit Talenten, die spannende Geschäftsmodelle entwickeln können. Viele Investoren verlassen die traditionellen Märkte und gehen heute nach Afrika, weil sich hier noch profitable Geschäftsmodelle bilden lassen. Das ist keine karitative Angelegeneheit, es geht darum, Talent zu nutzen, um die Welt zu verändern. Viele Leute, die begeistert sind wollen die Welt verbessern. Ihr erfolgreicher Betrieb wird dann zum Nebenprodukt.

Der nächste Prix Esprix findet statt am 5. März 2015 im KKL Luzern.

P.S. Business Canvas auf einer A4-Seite können Sie hier bequem abholen:

P.S. 2: Verlangen Sie Informationen der Smartville Strategie- und Turnaround-Seminare «The Future is Bright, the Future is Now». Rufen Sie uns an.